Why african drumming with Sewa Beats ?

Why African drumming with Sewa Beats ?

For centuries African drumming has been a powerful form of creative expression, a means of communication and an intrinsic part of African daily life and work. For example, it was used to instill courage and create a sense of unity before battle. Often combined with song and dance, this traditional art fulfils a celebratory function and can be used to express the complete range of human emotions.

African drumming alerts people to something special going on and creates an intense sense of excitement. The rhythms of African drumming generate almost irrepressible energy in a room full of people making it uniquely effective as a team-building, communication and leadership development medium.

Sewa Beats incorporates this elemental language and delivers it powerfully in a form relevant to western corporations. It offers a brand new and original way of learning that is safe, transcends age, hierarchy and language and dissolves cultural barriers to provide:

• A tangible sense of purpose, enjoyment and surprise. People lose their inhibitions and feel empowered by the music
• Strong development of leadership, individual creativity and concentration skills
• A completely new and interactive challenge 
• Rapid breaking down of hierarchies and institutional barriers – seemingly diverse departments take part in something all can understand and share
• Groups with the tools to work together effectively – using drumming as a metaphor it is easy to experience and understand the central importance of cooperation in the work place.
• A very effective form of stress release

Each individual is equipped with a genuine African made drum called the ‘Djembe’. Participants form a drum circle and within a short space of time and guided by one of our facilitators, they are taught a simple beat and collectively begin the rapid journey that results in a powerful musical composition entirely created by the group.

Dynamic rhythms are quickly developed as the group picks up and masters a beat. Then they are taught the signals needed to direct the group. Individuals are encouraged to lead the other players in developing new compositions. Teamwork, group participation, individual contribution and a collective purpose are clearly and profoundly demonstrated in a safe and stimulating way and in a novel and fun environment.

An international company since 2000, Sewa Beats has run management development programmes and seminars for some of the world’s top class organisations in dozens of countries worldwide, in many different languages.  Headquartered in Switzerland, they have offices in the UK, Spain and Denmark.  The company has solid logistics experience and is able to provide its services around the world quickly, effectively and with no fuss.

Sewa Beats is continually expanding and its clients include organizations such as Phillips, Coca Cola, Accenture, IMD, P&G, Johnson & Johnson, Lacoste, Cisco Systems and Alstom.