It is a great honour for Sewa Beats that the great Mandingo master drummer and legendary teacher has agreed to become a patron of the company.
The WEF's prestigious Global Leadership Fellows Programme trains future leaders of the world's leading public and private institutions.
US companies choose Sewa Beats for relevance
Why is Sewa Beats repeatedly approached to run sessions in the US - the home of ‘Corporate Drumming'?
The concept of using African drumming as a training tool for business managers first surfaced in the USA. Energetic, racy and culturally ‘cool', the idea quickly seized the imagination of HR managers across the States, with ‘Corporate drumming' offering a vivid alternative to increasingly staid mainstream management training sessions.
Competitors quickly sprang up and, in Europe, Doug Manuel, Sewa Beats' founder, realised that the medium had huge potential for delivering serious management learning. He put together a formidable intellectual package in collaboration with first-class management development specialists which he merged with a world-class team of facilitators. Sewa Beats has always emphasised the importance of excellence in leadership and the building of teams.
Success followed success after Sewa Beats worked for Europe's two top business schools, IMD and INSEAD. It was clear that this medium, when combined with hard management practice, delivered real results.
Sewa Beats' main competitors, both in Europe and in the US, take a different view and consider corporate drumming merely as stimulation and entertainment rather than a means of getting managers to experiment with leadership and team building in a safe, yet fun and exciting way. The result is that Sewa Beats is increasingly invited to the US to run sessions. In 2006 alone they organised programmes in the US for Continental Airlines, Progress Software, and Areva.
